Buena Vista Interactive was a publishing label of Buena Vista Games, Inc. used between 2003 and 2007 for its high-profile multi-platform titles. The exact introduction of the brand remains unclear, as the 2000 games Who Wants To Be A Millionaire: Second Edition and Who Wants to Be a Millionaire: Sports Edition and even the 1995 game Gargoyles already carry it. Eventually, it was merged with Disney Interactive into Disney Interactive Studios.